Concept Design | Art Direction | Graphic Design |
Genelec approached us because they needed a fresh take on their largest to date tour. The brief was to create a visual concept around their chosen theme “Genelec Moments”. This project was executed with Drama: four different scenes that portrayed the different moments with Genelec products. The tour graphics – huge mosaic pictures – were composed of the images received from the fans of Genelec, paying homage to the real moments Genelec is proud to be a part of. Campaign was designed and produced with Drama.